visual identity & exhibition layout

coauthor Dario Dević, Damir Bralic
client Museum of Modern and Contemporary Art,
year 2010

The process of design decisions that lead to the final product almost always remains in the heads and studios of designers. The goal of the exhibition Design Live is to present that part of the design practice through a personal methodological approach of designer Damir Bralić and to explain which factors the designer takes into consideration when creating a particular project. Each project is presented in the form of an analytical diagram explaining a particular design process or decision. Establishing a logical connection between those decisions constructs a final result which is not a consequence of formal imagination projecting a final solution, but a method which breaks down the task into a rational pattern of relations between macro and micro elements.